Mission

Newport News Tourism Development Office
To enthusiastically promote the City of Newport News and its hospitality industry through creative marketing initiatives and cooperative programs that will increase revenue, visitation and awareness.

Newport News Visitor Center
To enthusiastically exceed the needs of our visitors while marketing Newport News accommodations, attractions, events, restaurants, shopping venues, etc. that will ultimately cause them to spend more money in our city.

Community Awareness
Train and educate City Officials, Council, city employees, the hospitality industry, the Newport News Hospitality Association members and friends and family to the importance of tourism and all that our city offers travelers. Newport News is a major tourism destination with its convenient central location next to Williamsburg and a short drive to Virginia Beach.

 

Vision

Build an enthusiastic, credible, ethical, professional, innovative, creative tourism team that leads our industry. A team that is highly respected, supported and admired by our city, region and state officials and is influential and easily adaptive to developmental change that might affect our industry and the nation.

 

Goals
  • Conduct effective sales and marketing programs to attract visitors.

  • Produce advertising campaigns and programs to attract leisure and group business.

  • Provide visitor information services and publications that promote our area as a destination.

  • Educate our local community to the importance of tourism and enlighten our citizens to the “treasures” our city offers visitors.

  • Operate a professional bureau that provides leadership, conducts networking programs and supplies tourism information to assist the growth of our local tourism industry.

  • Develop and maintain a tourism website.

  • Produce quarterly electronic marketing campaign messages.

  • Professionally lead the creation of strategic, flexible marketing and business plans to ensure marketing activities are being performed. Establish policies and procedures for the tourism office, provide sound fiscal management for the NNTDO, and administer all contracts and procurement.

  • Develop and execute a plan to promote a wider understanding of travel and tourism as a major U.S. industry that contributes substantially to the economic, cultural, and social well-being of Newport News.

  • To initiate, effectively communicate and cooperate with tourism representatives, and bring cohesion to the travel industry, Tourism Advisory Board, Newport News Hospitality Association, governmental entities. In the development and implementation of programs and policies, and to advise in any issues that would directly affect the facilitation and promotion of travel to and within the City.

  • Provide NNTDO staff and industry representatives with resources needed for continuing education, on-going customer service training, personal development and enhanced product knowledge to benefit tourists and citizens.

  • Work with NNTDO employees and industry to identify revenue-saving cooperative opportunities and develop and implement programs beneficial to the travel supplier and consumer.

  • Act as professional spokesperson for the City of Newport News on tourism-related topics.

  • Assist Newport News in sustaining tax revenues generated by tourism.

To view the NNTDO complete Marketing Plan please click here.


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